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Joseph Kaminski

History, Sociology, & More

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September 23, 2017

marketing

No Man's Sky

Overhyped and Overpromised: The Problems with Marketing in the Gaming Industry

From branded institutions to independent developers, the concept of serial lying in the form of overpromising and overhyping has been a huge part of the advertising and marketing strategies behind some of the biggest flops in the past few years. From Peter Molyneux’s repeated “pathological lying” and Ubisoft’s horrendous handling of “Watch Dogs” to the laughable failure resulting in Hello Games’ “No Man Sky”, the methods and guidelines of marketing within the industry need to be recreated. Or maybe developers need to learn to shut the hell up.

Color Psychology.

The Psychology of Color

Have you ever wondered about the colors you see on a day to day basis? Have you ever wondered what exactly about colors interest your mind to the point where you perceive objects with more color as intriguing? Have you ever wondered if your shade of red is the same shade as everyone else’s shade of red, or that perhaps the color spectrum might be flipped for everyone except for you? Have you wondered why those marketing advertisements work wonders on your subconscious?