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Joseph Kaminski

History, Sociology, & More

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November 24, 2017

hype

No Man's Sky

Overhyped and Overpromised: The Problems with Marketing in the Gaming Industry

From branded institutions to independent developers, the concept of serial lying in the form of overpromising and overhyping has been a huge part of the advertising and marketing strategies behind some of the biggest flops in the past few years. From Peter Molyneux’s repeated “pathological lying” and Ubisoft’s horrendous handling of “Watch Dogs” to the laughable failure resulting in Hello Games’ “No Man Sky”, the methods and guidelines of marketing within the industry need to be recreated. Or maybe developers need to learn to shut the hell up.

Civilization VI

Sid Meier’s Civilization series is a highly rated turn-based historical strategy game which allows one or more human players to compete against computer-controlled artificial intelligence in a race to expand from a small kingdom of just a few tiles to an enormous empire which spans the entire map. The goal is rather simple: each player will attempt to make their specially designed nation or ethnic group superior when comparative to the others and to win the game through different elements: from science and culture to domination and diplomatic skills.