Video games have come a long from being a niche hobby. Everyone’s a gamer from your older relative who’s platform of choice is Facebook, to perhaps sons, daughters and younger siblings that play Minecraft on the family computer. They have become a mainstream part of society as can be seen by the Pokemon Go phenomenon.
From branded institutions to independent developers, the concept of serial lying in the form of overpromising and overhyping has been a huge part of the advertising and marketing strategies behind some of the biggest flops in the past few years. From Peter Molyneux’s repeated “pathological lying” and Ubisoft’s horrendous handling of “Watch Dogs” to the laughable failure resulting in Hello Games’ “No Man Sky”, the methods and guidelines of marketing within the industry need to be recreated. Or maybe developers need to learn to shut the hell up.
For a company that is relatively famed in the handheld gaming industry, Nintendo has been so utterly turned off by mobile game platforms for the longest time. Pokemon GO is the first actual step Nintendo, the company of “innovation ahead of its time” has ever made. Yet this first step has been a very successful one, with Nintendo making $35 million within its first two weeks of launch.
Sid Meier’s Civilization series is a highly rated turn-based historical strategy game which allows one or more human players to compete against computer-controlled artificial intelligence in a race to expand from a small kingdom of just a few tiles to an enormous empire which spans the entire map. The goal is rather simple: each player will attempt to make their specially designed nation or ethnic group superior when comparative to the others and to win the game through different elements: from science and culture to domination and diplomatic skills.
Have you ever wondered about the colors you see on a day to day basis? Have you ever wondered what exactly about colors interest your mind to the point where you perceive objects with more color as intriguing? Have you ever wondered if your shade of red is the same shade as everyone else’s shade of red, or that perhaps the color spectrum might be flipped for everyone except for you? Have you wondered why those marketing advertisements work wonders on your subconscious?
I’ve had quite a few different types of history classes. Some of them are long, drawn out lectures with the teacher droning on and on about the economic expansion of colonial America for what seems like hours. Others have been interactive group-versus-group activities that fall just short of being games. Many, throughout Middle and High School, have been bubble worksheets, coloring books, and word searches. But, something crossed my mind a few days ago. With new advances in technology and design, and with entertainment seeming to merge with information…could a classroom environment be structured using video games?
In modern America, the video game industry makes a whopping $22.41 billion dollars annually. The idea of entertainment, especially at our fingertips, has rapidly expanded into our everyday lives to create new advancements in technology, design, and (of course) corporate profits. With new platforms such as the mobile industry and ever-growing consoles taking control of the aspects of consumer entertainment, video games are becoming more and more prominent in our society. The video game industry has forced itself into our lives.