During the holiday season of 1999, right smack dab in the middle of the dot com bubble, a well-known retail store nearly crashed and burned, learning a very important turn-of-the-century lesson in business. Just in time for the holidays, popular retailer Toys ‘R Us opened their primitive website, which just could not stand against the
While I don’t believe traditional retail is dying, I do believe it’s transforming. The buy-and-sell process is still very well seen even with big online dealers such as Amazon. Instant access is huge for customers. Accessability is huge. Why would anyone want to get in their car and drive somewhere when they can lounge around in their underwear and purchase the next Fifty Shades of Grey or whatever the general population has decided is “good fiction” from the luxury of their own home? Traditional retail is attempting to step into a world of convenience. The conventional store front is evolving into an online webpage.