During the holiday season of 1999, right smack dab in the middle of the dot com bubble, a well-known retail store nearly crashed and burned, learning a very important turn-of-the-century lesson in business. Just in time for the holidays, popular retailer Toys ‘R Us opened their primitive website, which just could not stand against the
From branded institutions to independent developers, the concept of serial lying in the form of overpromising and overhyping has been a huge part of the advertising and marketing strategies behind some of the biggest flops in the past few years. From Peter Molyneux’s repeated “pathological lying” and Ubisoft’s horrendous handling of “Watch Dogs” to the laughable failure resulting in Hello Games’ “No Man Sky”, the methods and guidelines of marketing within the industry need to be recreated. Or maybe developers need to learn to shut the hell up.