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Joseph Kaminski

History, Sociology, & More

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November 20, 2017

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No Man's Sky

Overhyped and Overpromised: The Problems with Marketing in the Gaming Industry

From branded institutions to independent developers, the concept of serial lying in the form of overpromising and overhyping has been a huge part of the advertising and marketing strategies behind some of the biggest flops in the past few years. From Peter Molyneux’s repeated “pathological lying” and Ubisoft’s horrendous handling of “Watch Dogs” to the laughable failure resulting in Hello Games’ “No Man Sky”, the methods and guidelines of marketing within the industry need to be recreated. Or maybe developers need to learn to shut the hell up.

Here's the Advertisement That Made John Kasich Uncomfortable

When it comes to politics, candidates have to find methods to connect with voters. In the past sixty years, campaign advertisements have relatively stayed the same. When it comes to modern records, it’s incredibly easy to commit negative mudslinging against rival career politicians. John Kasich, the so-called moderate in this race, is no different.