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Psychology Sociology

The Cult of Personality in Modern Media

Our modern society is victim to globalization, with media on our fingertips at every moment of every passing day. If something happens on the other end of the world, we instantly know about it. Within seconds, the smallest news story can make its way to the eyes and ears of the inhabitants of the entire globe.

But, as usual, society has a tendency to spoil the precious commodities it creates for itself. Yes, we have the entire internet at our disposal. We’ve even enhanced the internet: evolving from bulky personal computers to slim smartphones and watch-sized computers.

We have all this access to technology, but we reside within a dark age of censorship. News can easily be unplugged from our sources. We have to think to ourselves if we can even trust establishment news media, turning to third party reporters and websites such as The Young Turks. Journalism has been utterly deteriorating, being taken down from proper reporting to a third-grade template of headlines and restricted applications.

And, above that, we’ve dominated the internet’s capacities with unimportant information. Instead of using it as a reference – a news source that could connect current events and expand the global interest in politics and knowledge – we’ve allowed the internet to be cluttered with entertainment values that leave no real influence on society in positive ways.

Think about it, seriously! For every person that uses this historical achievement for a database – whether it be to research a topic or read an online book – there must be literal hundreds trying to catch up on the latest Kardashian news story and posting offensive memes to internet forums. Humanity, as a whole, seems to be wasting its time with nonsensical conformity on the internet.

For every webpage that showcases a business storefront or holds the manuscripts of history’s greatest figures, there are thousands that contain pornographic substances and malware-infused clickbait links that promise the “best gossip” of the year. We’ve tainted the expansive resources of the internet – perhaps one of the greatest achievements in mankind’s existence.

Kim & Kanye

Kim Kardashian and Kanye West, a combined net worth of $230 million (for no reason whatsoever.)

Thus, the internet is censored by those who try to play God with the ‘information’ created by a society so entranced with the concept of being able to post selfies and pointless Facebook updates about what they ate that morning.

But, that’s beside the point. The news is so enthralled with reporting on people that have this imaginary royal status above the people of our world.

We see articles about the bored sociopath Kanye West and his egotistical third-definition whore of a wife Kim Kardashian almost every single day. We see articles about Hillary Clinton’s “favorite emoticons” rather than her political platforms. We see articles concerning celebrities doing literally absolutely nothing instead of warfare and plague. We ignore the things that actually matter in favor of catching up on modern culture and media propaganda!

Entertainment is one thing, but when websites dedicated to so-called “news” associate themselves so closely to nonstop barrages of celebrity news and literal gossip, the cancerous spread of society’s misinformation becomes rather unfathomably noticeable.

Donald Trump

Donald Trump, net worth of $4 billion (nowhere near his self-proclaimed $10 billion).

Let me express this. We live in a society where as former entertainer, Donald Trump, has managed to captivate the entire voting base of the Republican Party.

Even though his campaign is an obvious political stunt, an attempt to boost his own ego and a vague attempt to put something on his resume, he’s managed to literally grab the attention of hundreds of thousands of people.

Why? Because people love the idea of entertainment. The news, that of establishment backing, focuses simply on the entertainment aspect of news just because they understand click-bait…

..to the point where his campaign literally grabbed $2 billion worth of advertisement for absolutely free on major networks. Yeah, maybe that’s why Donald Trump is Trumping the Dons of the Republican Party.

We live in a society that is so obsessed with materialistic nothingness that some people are willing to spend upwards to $400 on shoes that they expect to last for a lifetime. People are captivated by colorful commercials. People are obsessed with those entertainment values of life.

Theme parks raise their prices, movie theaters get more expensive, movie stars get such massive egos that they go on monthly rampages and get away with it. We as a society adore it. We fuel the stupidity. Some individuals go as far as numbing their minds, turning themselves down just to be seen as “normal” in the societal tendencies of how life works.

We praise C-list actresses and musicians that lip-sync to auto-tuning keyboard scratches as literal Queens and Gods above us. The Cult of Personality and social imagery is beginning to danger the social platforms in which they reside. My opinion? It needs to stop. We’re slowly reaching a world dangerously resembling the 2006 movie Idiocracy.



I’m a writer and historian. Simple enough, right? I enjoy philosophy, sociology, social psychology, politics, basic programming, statistics, and old books. Unlike the stereotypical leftist, I do not necessarily censor myself. I apologize in advance if you find yourself offended by something I’ve said; but I do enjoy hearing criticism and having debates.

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Joseph Kaminski
I’m a writer and historian. Simple enough, right? I enjoy philosophy, sociology, social psychology, politics, basic programming, statistics, and old books.


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